Choke, the cult classic by Chuck Palahniuk is now a film by Fox Searchlight, slated for release in September, directed by Clark Gregg and starring Sam Rockwell as Victor, the sex addict who every night scams restaurants patrons by pretending to choke. I loved the book, but it's definitely not for the faint of heart. It's a pervert's wet dream. There's a ton of sex and perverse language, but it's also very funny and extremely entertaining. Victor is a great character because as much as you want to hate him for the horrible things he does, you can't. I'm excited they made this crazy book into a film. I'm also curious to see how it compares to Palahniuk's book.
The poster features Victor choking on the figure of a miniature woman. It's very James Bond actually. Interesting marketing. Also, apparently the studio is promoting this film with anal beads, which appear in a pivotal scene in the book. Whatever happened to keychains and t-shirts to promote a film? I actually think this is a great marketing ploy. The people who are familiar with this book or who will enjoy this movie will get the joke. It's slightly perverted, but it's also a funny gimmick.
Check out the movie trailer:
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